Meet The Team

Chris

Fair Trade Hunter Gatherer

Chris travels all around the world to help us source the very best Fairtrade ingredients.  An activity that is unique to Traidcraft. We bet other cereal bar brands don’t source their ingredients so intimately or know their suppliers so well!  We hope to update you on his adventures soon so keep your eye on our news and events page.

Favourite Geobar

Adam

The "What are they up to?" Man

Adam spends most of his time looking into what our competition are doing, as Geobar is up against some big brands with deep pockets.  The market also moves extremely quickly so the better knowledge we have, the better our decisions will be!

Favourite Geobar

Larry

The Geobar Guru

Larry supplies us with a steady and thoughtful flow of fair trade inspiration that is at the heart of the Geobar brand and our decision processes.

Favourite Geobar

Jenny

The Geobar Godmother

Jenny has been in the team for the longest and has been with Geobar from its infancy to the brand you see today.  She has a keen eye on the Geobar relaunch and Geobar’s future, always equipped with her huge A4 diary to keep us on track, with plenty of input that is always welcomed.  What are we doing at 4:32pm on the 5^th July 2014? Jenny will know!

Favourite Geobar

Rachael

The Chick that Makes the Site Tick

Rachael is the newest addition to the team and as Jenny’s right hand gal, they make a formidable team ensuring that every “t” is crossed.  Very creative and open to new ideas, she is also Rob’s neighbour at work and at home!

Favourite Geobar

Kirk

The Supermarket Plan Man

Kirk is responsible for persuading our retailer partners to list our various Geobar flavours and pack formats; he also has to keep them up to date with everything we are doing and all things Geobar.  Always innovative and creative in giving consumers what they want… (yummy geobars!)

Favourite Geobar

Gina

Taste Tester

Gina always has our Traidcraft communities in mind when developing our recipes and aims to pack as many Fairtrade ingredients into our bars as possible, as you may notice we don’t stop at the 50% requirement – we always add as much Fairtrade ingredients as are available to give you a great tasting bar.  The ingredient dec on the side panel of each Geobar is Gina’s domain and she can probably recite them off by heart!

Favourite Geobar

The next one in the pipeline…! Watch this space.